Showing posts from February, 2011

Coming to Palm Desert for DEMO Spring

One of the latest community initiatives that we have recently committed to, is keeping up a blog that reflects the "what's going on" aspect of Joget Workflow team. So, aside from the great software that we are developing, you would also be able to understand the vibrant and interesting personalities behind the Joget Workflow project.

Well, I'm now in a lovely quaint town surrounded by San Francisco Bay Area - Sausalito, in a house facing the yacht harbor. While I was taking my warm shower just now, the ideas of writing this post came to my mind -- what an inspiration cultivating place, isn't it?

It has been raining almost non-stop today in San Francisco. According to weather forecast, there's a chance of snowfall in San Francisco downtown at sea level, for the first time since 1976! But, we are driving down to Palm Desert tomorrow afternoon, I may miss the century snowfall.

Joget Workflow Coming to Town
You better watch out
You better not cry
Better not pout

Which Marketing Leaflets Made It?

Since the roll-out of Joget Workflow, we’ve had 3 different leaflet designs. Let’s look back at how they’ve evolved and what we’ve done to improve them.
"Don’t just do it. Joget it." was our first tagline. The concept was to deliver a 'new-born baby' message that attempted to sum up what Joget Workflow can do. Designed in a 3-panel A4-size layout, the first half of the tagline, "Don’t just do it.", graced the cover. Looking back now, we probably need to ask ourselves, "hmm... do what?" I think we really missed that spot.

When the panels are opened, the second half of the tagline, "Joget it.", greets the eyes of readers. But then again, "Joget what?", we ask. Business processes, that is; although one only realizes this after reading the description byline under it.

After a while, we realized that we needed to emphasize Joget Workflow’s core business model. "Automate your processes" or "Do more, code less"…