Which Marketing Leaflets Made It?
Since the roll-out of Joget Workflow, we’ve had 3 different leaflet designs. Let’s look back at how they’ve evolved and what we’ve done to improve them. "Don’t just do it. Joget it." was our first tagline. The concept was to deliver a 'new-born baby' message that attempted to sum up what Joget Workflow can do. Designed in a 3-panel A4-size layout, the first half of the tagline, "Don’t just do it.", graced the cover. Looking back now, we probably need to ask ourselves, "hmm... do what?" I think we really missed that spot. When the panels are opened, the second half of the tagline, "Joget it.", greets the eyes of readers. But then again, "Joget what?", we ask. Business processes, that is; although one only realizes this after reading the description byline under it. After a while, we realized that we needed to emphasize Joget Workflow’s core business model. "Automate your processes" or "Do more, code l