Which Marketing Leaflets Made It?

Since the roll-out of Joget Workflow, we’ve had 3 different leaflet designs. Let’s look back at how they’ve evolved and what we’ve done to improve them.

"Don’t just do it. Joget it." was our first tagline. The concept was to deliver a 'new-born baby' message that attempted to sum up what Joget Workflow can do. Designed in a 3-panel A4-size layout, the first half of the tagline, "Don’t just do it.", graced the cover. Looking back now, we probably need to ask ourselves, "hmm... do what?" I think we really missed that spot.

When the panels are opened, the second half of the tagline, "Joget it.", greets the eyes of readers. But then again, "Joget what?", we ask. Business processes, that is; although one only realizes this after reading the description byline under it.

After a while, we realized that we needed to emphasize Joget Workflow’s core business model. "Automate your processes" or "Do more, code less" were memorable phrases that set out to spotlight "process-process-process" and "code less".

The front side of the leaflet gave an overview of the problems businesses face when working through processes, the main issues being complexity and cost. The page also briefed readers on how Joget Workflow could play a key role in overcoming the problems. The message was straight to the point, calling attention to problems and how they could be solved, but it left a question unanswered --- Who is our target audience?

For our 3rd concept, we wanted to deliver something clear and direct --- what-why-how! Joget Workflow simplifies, rather than automates, your business processes. Among our next possible taglines were:

  • More than just a workflow management system, Joget Workflow v3 is a workflow-ready application builder.
  • With Joget Workflow, YOUR PRODUCT can also be workflow-ready.
  • Powerful but simple. Simple but powerful. Experience Joget Workflow. Everyone’s process application builder.
  • Joget Workflow process application builder. For people who have better ideas.
In our Demo Spring 2011 A5 postcard message, we executed an about-face. Targeting VCs and businesses, we opted for maximum impact with the least number of words we could do with. The outcome was a 3-word tagline that would embody the most essential of Joget Workflow’s objectives --- Simplify your business.


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