Friday, August 5, 2011

Joget Developer Campaign Mascot

Jack asked to come up with a community badge for a Joget Workflow developer event that we are currently organizing where local and overseas students can participate via Joget community. He wants us to have a campaign mascot the way other similar events have, and one that we can use for all of Joget’s developer programs. The campaign mascot will appear on event registration forms, mechanics literature, etc.



Before setting out to do any work, I did some online reading on campaign mascots such as Olympic 2012 and a very useful article I found, 31 Mascots And How They Help The Brand.

Actually, I had already designed a mascot for Joget much earlier on. It had a smack of Transformers and Robo-Get!



I followed it up with another, this time in 3D and portraying a more aggressive appearance, its head identical to the shape and color of the Joget logo. The figure looks like he is ready to throw in a shot in any battle -- very, very symbolic of our Joget Team’s fighting spirit!



Jack gave a nod to the overall character design but thought that it had too many shapes and color tones. He wanted it simplified and flattened… so I played with it, recreated it to 2D, emphasized the wide eyes a little to retain the menacing look, and replaced the limbs with a palm that attempts to give the android a bit of human touch.

Then I toyed around with different versions …







… and changed a little more here and there.





Finally, Joget’s first mascot was born! The name: Jakku Junior.
Doesn’t he take after our Senior?